Email MarketingA great way to keep in touch with your customers
Do you have a database of customers and want to communicate with them more effectively?
Email marketing is a very direct way to contacting people, making it a brilliant communication channel with your customers. It is a great way to keep in touch with existing customers, keep the interest of potential customers and drive people to look at your website and informative content. Often businesses have a database of customer details that they don’t utilise fully. Effective email marketing can focus on all the stages of the buying cycle and can be segmented to target certain groups of customers to ensure you do not lose contact with them.
Often email marketing can be used to share content that has already been published on other platforms so it could be a monthly newsletter summarising the blog posts and news that has been published that month or any interesting company developments.
Importantly email marketing is a very measurable marketing tool. It is easy to see who opens your mails, what kind of content users like and who shows the most interest. This information can help further marketing activity.
We can design email templates and create great interesting copy to keep you in touch with your client base.
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How much will it cost?
To give you an idea of costs,
- To set up an email newsletter, including setting up the database would be approx £100.
- To design an email template would be approx £50.
- To send a mailing would be approx £50 per mailing. This would include a report of who opened the newsletter and any actions taken from the newsletter.
How does the process work?
- Discuss with you the aims of your mailings. Are you using mailing to increase sales of a certain product? Do you want a newsletter to share interesting content? We will look at how you want mailings to fit into your overall marketing strategy and who you want to reach.
- Design template and create database If required we will design an email template and also create your email database, segmenting the addresses if required.
- Create content We will create the content for your mailing based on your requirements.
- Test mailings We will send you a test mailing for approval.
- Send mail!
- Reporting Once mailing has been sent we will provide information on who has opened the newsletter, the most popular content etc and use this information to inform decisions for the next campaign.