Creating website content that effectively talks to your audience and keeps them engaged with your business.
Do you want to get on with running your business, not writing about it?
You are the expert in your chosen field but this doesn’t mean you find it easy to write about it! Writing engaging copy can be tough and if you don’t enjoy it, it can lead to frustration. Often a business can use language and phrases that are clear to them but meaningless to new customers. We can help you get to the heart of what you want to communicate and speak effectively to your customers.
Website content creation
Website content can be a major stumbling block for a website project. This is because website content should not just be a mass of information about your company! You need to provide the important information that your user requires to act. Whether that is to buy a product or find out more about your services. It can be hard to step back and see your business as a potential customer will.
We can do this by focusing on your potential user, determining the language they would understand and focusing on the words and phrases people are using in search engines. Rather than just listing your services we consider how you help your customers and what sets you apart from your competition.
Blog posts and news articles
How many websites do you see with blog or news pages that are empty or haven’t updated for years? Creating fresh content on your website helps your search ranking by demonstrating that you are actively updating your website. You are also creating more web pages for search engines to index. These new pages can focus on a certain area of your business, expanding on your core website content to draw users to your website.
A blog page is also a great place to highlight your credibility to potential customers. By helping, not selling you are showing yourself to be an expert in your field. This helps you gain the trust of buyers and increase your brand awareness. You can make fresh content work hard for you too, repurposing it for social media and newsletters.
We work with our clients to write about topics that are useful and helpful to their customers, producing content that informs others and boosts their online profile.
Standalone website content
If you are already working with a website designer to build your website but just need help with just the content, we are happy to liaise with your chosen website designer to create content for you. If you are a website designer who has a project being held up by issues with content, then we can work with you to help your client create the content you need to complete the project.
Book a FREE consultation
A face to face meeting is often the best way for us to understand your business and what you need your website to do.
We are happy to meet with you to go through your requirements and use this information to provide you with a fixed price quote.
Contact us to arrange a consultation.
At The Digital Grapevine we take your privacy seriously and will only use your personal information to administer your account and to provide the products and services you have requested from us.