Age of website: The age of a website can affect its search engine rankings. Generally, older websites are more trusted by search engines and therefore rank higher.

Duplicate content: Google penalizes websites that have duplicate content, so it’s important to ensure that all of the content on your website is unique.

Slow website speed: Google takes website speed into consideration when ranking websites, so if your site takes a long time to load, it may hurt your search engine ranking.

Lack of search engine optimization (SEO): Search engine optimization is the practice of improving and promoting your website to increase organic visibility on search engines. If your website lacks proper SEO, it may not rank well in search results.

Content quality: The quality and relevance of the content on your website also play a significant role in its search engine rankings. If your website’s content is low quality or outdated, it may not rank well in search results.

Competition: There may be many other websites that are competing for the same keywords and phrases as you, which makes it more difficult to rank well in search results.

No backlinks: Backlinks from other websites to your site can help improve your search engine ranking.

If you have a brand new website some of these factors will be out of your control. However, if you want your website to rank higher in search results, you can start by improving its SEO and focusing on creating high-quality, relevant content. You can also conduct keyword research to find the most relevant keywords for your website and optimize your website’s content and metadata for those keywords.  Monitoring your website’s performance is also important in improving its search engine ranking.

We help a number of our clients with website content creation and regular fresh content can increase website traffic and sales, as highlighted in this case study.

Get in touch to find out how we can help with your website ranking.